Since the development of Instagram, it has attracted a lot of users towards itself. Scrolling down through the funny and the nasty images and the comments made on it is our daily routine. But apart from this marvelous feature, it has got one another that is overlooked by most of the people. Yes, I am talking about its potential to expand the business. You can’t even imagine the growth of the business if you emphasis on social media.
ROLE OF SOCIAL MEDIA IN BUILDING THE BRAND
Many of us use social media as a tool for their entertainment purposes but one hardly looks over its market value and its importance in upgrading the business. There is no doubt that without the help of the social media we can’t even think of expanding our business. No matter you are thinking of providing the best to the users, if you don’t focus on branding and marketing your project is ruined and so these social media platforms provide a stage for the exposure of our project. It let the others know what you are planning to present the customers in the near future.
There have been many social media platforms through which you jump high into the market, but here in this article, I will mainly focus on building brands through Instagram.
HOW TO BUILD YOUR BRAND THROUGH INSTAGRAM
- GROWING YOUR FOLLOWERS: – The biggest problem that arises in the mind of the businessmen is to find out the way of increasing the followers. How your account should be made so that the user’s fingers will insist them to have a look at it. In the initial stage, you have to look at the target accounts that can easily reach to the audience giving a better exposure of your product. There are two techniques that are basically followed to increase the followers.
UN-PAID SHOTS: – Focus on the accounts that have the same reach as of your account. In this technique, you have to share the contents of your account and the targeted ones and then forcing the followers to follow each other’s account.
PAID SHOTS: – However, if you are focussing on increasing the followers in a short interval of time, then this technique is a must one to be followed. In this process, you have to focus on the accounts that have the maximum number of followers and then setting the stage as a platform climb the stairs of success.
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2. CREATE IMPRESSIVE CONTENTS: – An impressive writing is always a point of attraction for the users. No matter if you are offering the fewer features but the beautiful lines of these fewer ones will compel the user to try your product. Texts must be embedded with the punchlines and the beautiful quotes so that the users will not be able to move their eyes from the impressive writings. A support of the eye catchy images adds extra to your features and a number of users will be flown towards your words. You can also take the help of WORDSWAG app for the easy creation of the marvelous images. Using hashtags on your posts will definitely generate the smashing and the thrashing likes on it.
3. FOLLOW 80/20 RULE: – The best rule to expand your business is this 80/20 rule which will definitely increase your followers on the Instagram account. Now, let’s have a close look at this law.
80% of the content should focus on your business, your journey to the present stage, inspirational quotes and be sorting out the doubts of the customers. Always be informative with your content as the users like to read the detailed one.
20% of the content should emphasis on the description of your product. What are the features you are going to offer to the customer with your product? What are the benefits of using your product? How is it different from the other products? All these contents must be covered in this part.
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4. FOLLOWING THE TIME: – There is always a right time to do something. Doing a particular stuff in that period of time brings you closer to success. If followers are not paying attention towards your posts, then it is a waste to write more and more about your product. However, a time will come when they will begin liking your impressive writings. Target that period of time and let the world know about it.
FREQUENTLY ASKED QUESTION AND ANSWERS
Q1. HOW TO BUILD YOUR MOBILE’S BRAND WITH FACEBOOK?
STEP1: Create informative videos of your mobile brand mentioning all the features embedded inside it. Creating high-quality impressive videos will definitely generate the traffic to your product.
STEP2: Write impressive contents about the mobile. Be creative in your words which will definitely catch the user’s attention.
STEP3: Connect with the targeted accounts and have a chat with them using Facebook messenger. Answer all their questions regarding the product.
Q2. WHAT ARE SOME OF THE BEST MARKETING TIPS TO EXPAND THE BUSINESS?
- Build a team of dedicated and focused members
- Shake hands with a good support
- Focus more on building your brand through impressive writings and the images
- Post relevant to the topics never try to go beyond your level
- Promote your product on every social media platform so that the maximum users will be able to know about your product.
- Cover all the merits and the demerits of your product as simply blabbering about the good points will divert the customer’s attention from your product.
- Grabbing the full opportunity from the tools present in your hand.