Search engine optimisation (SEO) is the new must-have for everyone in the online business industry. This is because it highly promotes your visibility and makes it easier for your clients to find you. These days, every business is striving to secure an online space to sell their products and services. As a result, various websites are cropping up with each passing day. Therefore, for your business to be relevant on the online platform, then you need to look for other sources and more creative ways to get the attention of your client base. If you need more reasons why to use SEO, then here is a checklist of milestones to be passed for your perfect SEO.

google search engine optimization

  1. Make use of Google Analytics

Google analytics is among the topmost analytics services. It is important because it helps you to critically analyse your position in the Google rankings. The main purpose of SEO is to boost your rankings on Google and other search engines. Therefore, it is a recommendation that you be keeping track of your performance on the search engine rankings.  On top of that, it is absolutely free to download and install Google Analytics.

search engine optimization basics

Also, check out top internet marketing trends

  1. Do a research on what links your competitors are using

It is good always to remember that you are competing for higher . With the flooded market full of competitors, it would be an added advantage for you to know the links which your competitors are using. This will come in handy especially during your link-building strategy. Knowing the links which your competitors are using will largely help you to get ahead of them. Some of the links which you can use to do this include Majestic SEO, Backlink Watch, and among other platforms.

 search engine marketing

  1. Create accounts or pages on the social media platforms most visited by your clients

If you would like to increase your client base, it is advisable that you create an interactive platform where your clients can easily find you. One of the best ways to do this is to create an account or web pages for your business brand. Doing this will make it easier for your clients and other important and interested personnel can easily find you just by accessing your page. Doing this will also promote trust in you since it creates an image of professionalism.

  1. Make sure that all your URLs are SEO-friendly and also user-friendly

Once you have created pages for your business or brand, it is now time for you to check all your URLs and ensure that they are SEO-friendly. They should also be relevant to your users and clients. They should not be too difficult for use by your clients. It is also important to include the relevant keywords in your URL. For example, just at a glance, you will be able to tell that the following link: type my essay is relevant to the educational niche as compared to a random URL such as www.1234444_390_88999. Therefore, it is important to make your URLs very user-friendly and also SEO-friendly.

website optimization

  1. Always make use of Copyscape

One of the main roles of SEO is to ensure that only original content will be produced. This will protect your work from being stolen and used on other platforms. Copyscape will enable you to check all the content that you post on your website for any form of plagiarism. Therefore, it is important to always pass your content through Copyscape before posting it on your website. This will help in avoiding huge penalties which always occur when you post plagiarised work on your website.

  1. Don’t forget to optimise your images

Keep in mind that potential clients can use any means to access your content. This includes images and other files. Images are known to leave lasting impressions on your clients. Therefore, take advantage of SEO to make your images more easily accessible. This can be done by including your special keywords on the image links. This will also give you higher rankings in search engines. All the image files and other files that you are using should not be left out in your optimisation process. It is also important to optimise the size of your files.

how to optimize images for seo

  1. Make use of niche websites

If you still want to boost your rankings on search engines, then you have to make use of niche websites. You can do this by submitting your website content to niche websites. This will make it easier for the search engines to find your website and as a result, more clients will access your website. As a result, this will not only generate traffic to your website but also give you higher rankings in search engine optimisation. For example, if your website deals with matters surrounding e-commerce, then you should submit it to other websites which deal with the e-commerce niche.

  1. Make sure that your website is mobile-friendly

It is so obvious that most people access the internet via smartphones or other mobile phones. It is so devastating for a client or a potential client when they try to access your website on their mobile phone but they can’t. If you need to encourage interactions with your clients, then you have to ensure that the SEO of your website can be easily applied to a mobile phone. Mobile phones promote faster response and feedback. It will also be easier for you to answer any questions or address any issues raised by your clients from whenever you are. This saves you time since you wouldn’t have to wait until you get to your office or to a computer for you to interact with your clients.

make your site mobile friendly for seo

9. Make use of SEO tools

The best among the SEO tools is the Google Webmaster Tools. These SEO tools are the best choice especially for people who are new in the world of SEO. This is because these SEO tools will provide you with a step by step guideline of what to do to promote your SEO rankings.

how to use seo tool for better ranking

In conclusion, you need SEO to gain relevance on the online platform. If you have an interest in the world of SEO and you did not have a start point, this is the right post for you. If you have been in the world of SEO for some time and you have been wondering why your SEO rankings are not improving, you are also in the right place. Use the checklist outlined above to know where you have been going wrong and make the right modifications. In simple terms, the higher your SEO rankings, the higher the traffic on your website. Having a high traffic on your website comes with more benefits such as advertisement contracts and other generous offers. Therefore, use this checklist to boost your SEO rankings and your paycheck too!