Consumers are constantly bombarded with messages from a multitude of brands. To help differentiate themselves and keep from being lost in the clutter, companies should continually look for messages that set them apart. Staying top of mind is important when developing communications strategies, and there are some ways marketers can do that. Here are five pointers for stand-out communications strategies:
Listen to followers on social media
A major benefit of engaging with consumers on social media is getting direct audience feedback. Make their thoughts and concerns a key element in fine-tuning your communications strategy. For example, Benefit Cosmetics recently placed makeup vending machines in airports with high traffic like New York’s JFK and Atlanta’s Hartsfield-Jackson. Consumers noticed and began tweeting about them. To strengthen their engagement, Benefit then started replying and retweeting. This is a great way to gauge consumer response and learn if there are any aspects of your strategy that need to be strengthened or refined.
Keep a close eye on competitors
As Michael Corleone once said, “Keep your friends close and your enemies closer.” This tip also applies to developing marketing communications strategies. Knowing any recent formula changes, product developments or challenges faced by competing brands will sharpen your sense of where the industry is heading. Ongoing monitoring of trade publications and news sites is another key to ensuring that you don’t fall behind the competition.
Watch out for regulatory developments
Complying with all federal regulations and guidelines is not only obligatory, it helps strengthen trust in the brand. In the home appliance industry, for example, brands like Kenmore, Samsung and Whirlpool all work to ensure that their efficiency meets the Federal Trade Commission’s Green Guidelines and other requirements. Consumers care about this.
Pay attention to influencers
Influencers see an industry’s big picture. They see trends and develop valuable insights. Brands in any industry benefit from the impact of influencers, but in the travel industry, their power is especially strong. Getting a trusted influencer to endorse your brand can help put it on the map. Blogger Scott Eddy, for example, has amassed such a large social media following that he has established himself as a resource for travelers. Travel brands have taken notice and often turn to him to gain valuable insights into their engagement strategies.
Track your progress to determine possible outcomes
Continually reviewing results of a communications strategy helps determine what works and what doesn’t for a target audience. When developing new strategies, brands should try to pinpoint what has made their campaigns successful. Components to keep in mind include timing of previous campaigns, what was occurring in the industry at that time, and the way the campaign’s message was conveyed.
While all these tips might seem simple at first, actually implementing them can be daunting. To lighten the burden, a PR firm can often provide the guidance and manpower needed to help develop a communications plan. Once a brand has a good partner in place, it is likelier to enjoy a bright future.
II. How Does Strategic Communication Benefit Your Business?
The reputation of the company is influenced by what it does and fails to do. Actions speak really loud and businesses must integrate their planned public relations communications.
- Strategic planning is essential
To succeed with your business, you need to draw a map and follow it throughout the tough journey. Anyone can start a business, but few stay in business. Each company must identify its goals, set objectives and strategies to reach them
- Communication can happen through actions and images too.
The perfect strategic communication is a combination of images, words, and actions. This strategy should be tailored to support the company’s strategic goals. Having successful tactics could lead to a much bigger reputation.
III. Negative Feedback
Every company must be prepared to handle and respond to positive and negative feedback on every platform they are featured. Each brand is built over time and reputation is the company’s most valuable asset. The public information concerning the company contributes to its reputation.
Communication is a multi-directional process that requires every company to track and respond to feedback posted on all platforms. You must focus on the social medias because there are used by a large number of people, who can be converted via the social platforms.
By following the steps written above, you will make sure that you would not do these silly mistakes, which can hurt your reputation. If you have any questions or tips, feel free to share with us below in the comments.