At one point in time, people avoided using PDFs on their websites because of the fact that search engines had difficulty listing them. That is no longer the case at all, but if you want to use PDFs on a website it is important that you take a few steps to optimize it.
As far as optimizing PDFs for websites goes, there are a few tips in particular that you should focus on:
- Keep the file size low
Although PDFs are generally known as a fairly efficient format with decent compression, some PDF documents can get quite large. That isn’t ideal when you’re using them on websites, as it will take a long time for them to be displayed and visitors are more likely to click away.
As a rule, you should try to keep your PDFs below 25 MB if possible. That may be difficult if it is laden with images, but it is worthwhile to ensure that it loads more quickly. If you can’t keep it below 25 MB, try to at very least keep the file size as small as possible.
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- Make sure your PDF links back to your website
One of the problems with publishing PDFs as website content is that they tend to appear completely separate from your website. To fix that (at least partially) make sure your PDF links back to your website so that readers have a way to get back to it if they need.
The best way to do that is to include a link pointing back to your website in the header of every page. That way no matter what page readers are on, they can immediately get back to your website.
- Fill out the document properties
In much the same way HTML documents have tags, PDF documents have their own document properties – which actually mirror HTML tags quite closely. Try to make it a point to fill out all of these properties, as they will function in the same way as HTML tags and provide search engines with important information about the document.
Some of the more important document properties include the title, description, author, and keyword fields. Aside from that, you should fill out any other properties you can as well.
Assuming you’re going to be publishing PDF documents on your website, you will need to be able to edit and tweak them if need be. That is where having a simple and easy-to-use PDF editor like Movavi PDF Editor can really come in handy, as it will give you the features you need to handle most of your editing needs.
With Movavi PDF Editor you can open PDFs in tabs then add, rearrange, or remove pages. It will let you add images as well and adjust their size and arrangement, extract individual pages from PDFs, and more. All in all, it should give you what you need to quickly make alterations to your PDF files before you publish them on your website.