If you are starting your own business or blog, it’s vital that you have a quality website to act as your first impression with your customers. Nearly 95% of all consumers now start their search for products online. If you don’t have a website that is working on getting you found by customers, you could be missing out on a huge part of your target market.
A quality website is a great way to connect with your target audience. Share your story, hype a new product, or run a tutorial for your followers to help you build your brand and develop trust with your customers.
If your website is not performing well, you need to take a look at making some changes. Whether you choose to self-design or go with a graphic design firm to help you out, there are a few things that you can do to improve your website.
As smartphones continue to advance their technology, many people conduct more of their business online right from their handheld devices. If your site is not mobile-friendly your customers may have difficulty navigating your page.
One of the most common reasons that consumers leave a website before they commit to a purchase is because of frustration. Without a mobile-friendly site, you could be losing sales and the interest of your target customers.
As the internet continues to speed up and processing times dwindle away, the patience level of online users is shrinking. People don’t want to wait for a page to upload and are likely to look elsewhere if they come up against delays.
Optimize your page so that consumers have a fast and smooth experience. Before you launch your site or any upgrades, you should be running full beta testing to make sure that all aspects and add-ons are working properly.
Social Media Connection
When you make your page shareable across popular social media platforms, you are harnessing a huge reach into a larger market. Let your customers help you draw in new users when they share your site on their social media feeds. You should add social media buttons to Facebook, Pinterest, and Instagram to help your site draw more interest.
Your page should not only carry excellent quality content but should be visually appealing as well. Adding good quality and pertinent photos to your page can help you tell your story and connect to your customers.
To keep your page speed fast you need to optimize and resize all of your photos and videos. Make sure to add proper titles and Alt tags to your photos to increase the SEO on your page. Websites that don’t have any relevant photos or videos can be seen as being boring and aren’t likely to draw in the attention that you want.
If you are running any kind of enterprise it is to your advantage to use your website as a business tool. Make a powerful first impression with new customers and build your brand trust and accountability by adding these improvements to your website today.