Instagram has become a part of our daily lives— this is definitely an understatement! Everyone, especially millennials has come to a stage where the first thing they do on waking up is to check their Instagram feeds.

Instagram has become a capsule for a plethora of genres and is broadening its horizons every day. Posting on Instagram is like any other routine activity now. Over time, we have seen that Instagram has also become a platform for many to earn in this digital era, all with the help of audience and engagement. Every other person wants to be an influencer as a side hustle or even as a career option. And that is great, however, it also makes it important for everyone to stay up to date regarding the ever-dynamic Instagram algorithms and Instagram statistics. In case you are new to Instagram, or even an existing marketer wondering that why your brand isn’t flourishing on Instagram or how you can use stats to grow your Instagram followers or simply wondering that why your Instagram followers aren’t engaging enough; this article is all you need to know about some Instagram statistics that you just cannot miss out on! Read further to bring out your vision’s A-game!


  • Users

As per surveys conducted, users were revealed that Instagram consists of more than 1 billion active app users per month! Worldwide, it has been given 6th ranking for all social media platforms. More than 1 billion users are active on Instagram on a monthly basis, along with more than 500 million users active on a daily basis and this is the statistics only up to the year 2018. The pandemic has revolved around the way things have worked, compelling a lot many new users to join and engage actively on this social media platform. 

Marketers can use this growing population of Instagram to their advantage; however, one needs to be sure about their target audience. Out of all the Instagram users, only 37% of them are adults, 71% of them, are under 35 years and 37% of the users are under the age of 25. Do your research, gather information regarding demographics, grow your Instagram followers and plan your feed and campaigns accordingly!


  • Hashtags

Thanks to Twitter for introducing hashtags, as now it’s one of the most popular stats that is used by social media platforms, including Instagram. This quintessential feature on Instagram has rapidly become so widespread that it is now used by all kinds of accounts, from E-businesses to average Jill to draw more audience to their content. According to a finding by HubSpot in 2020, on average, 10.7 hashtags are used for average posts.  For instance, you must have often seen fashion brands and influencers using several hashtags including some popular ones like #fashion #OOTD, #outfits, and many more. This is because the use of hashtags makes it possible for non-Instagram followers to find your account and if they resonate with your content, you can add more members to your community. Hashtags can also give marketers a chance to categorize their brand campaigns in a more efficient manner and optimize their growth strategy based on the response. 

As per surveys, the most popular hashtag on Instagram is #love and it has been used more than 2 million times. Some other popular hashtags on Instagram include #fashion, #photography, and #art. However, before you fill your Instagram with numerous hashtags, it is suggested to do your homework regarding which hashtags are trending and whether or not they are relevant to your marketing campaign so you can grow your Instagram followers and attract an engaging audience. 

  • Stories

The year 2016 marked the beginning of a new era on Instagram as it introduced Instagram stories, which disappear after 24 hours and can be saved in highlights. According to a 2018 survey, Instagram stories are used by over 500 million users on a daily basis. Since Instagram stories do not necessarily have to stay on our feeds forever, it has removed the hesitancy factor in people. People no longer have to overthink and calculate their posts as whatever the feed cannot make it, Instagram stories surely do! Your Instagram followers may not be able to see your post every time on their feed, but Instagram stories are watched by majority of one’s Instagram, followers.

A maximum number of times, Instagram users have noticed that they would get more views on their stories than they would get likes on their posts. This is because stories have more visibly, making it a great stat for marketers to increase their brand visibility and awareness. There are a number of ways to do so; like by the use of hashtags, geotags, creating engaging polls, collaborations, and much more.

  • Instagram Business

90% of the active users on Instagram follow at least one business account and 2 out of 3 profile visits on business accounts are from non-followers. Setting up a business account is a free process on Instagram, and interesting brands and marketers can even get a marketing plan from Instagram

Switching from a personal account to a business account on Instagram comes with a number of benefits. Marketers can get real-time metrics for posts, stories, and ads by getting to know about impressions, reach, and insight. Instagram business accounts also give marketers a chance to add links to their stories, which can redirect 0 customers to their desired pages. More people can get a chance to get in touch with your business through the provision of contact emails such as E-mail, phone number and address. Marketers can also directly promote their posts by paying. 

Businesses that have a dedicated business account are more often so taken more seriously as compared to personal accounts. So, making use of Instagram Business is a great way to get discovered, find new customers, and grow your Instagram followers & be a part of the 8 million+ businesses on Instagram. 

  • Instagram Reels

It would be unfair to end this article without mentioning Reels, a recent and rapidly growing feature by Instagram. Marketers can make use of this feature and inspire their audience through these short 15 seconds videos that have also gained a popular place amongst the Explore section of Instagram. Through a plethora of options for audio, filters, and AR effects; Instagram reels can help attract many profile visits and can even become potential customers. 

Instagram reels can really help to increase engagements as the updated Instagram algorithm will take care of that. The algorithm ensures that your reels are enjoyed by not only your Instagram followers but new people as well. The algorithm has laid an emphasis on reels that can help marketers promote businesses to a wider audience. Marketers can use reels for their businesses in a number of ways like they can create interesting storytelling, reels for showcasing products, announcing sales, celebrity or influencer marketing where marketers will not have to directly create reels, capturing some behind the scenes and much more. 

Users also have a choice whether or not do they want their reels to be displayed on their profiles, as they can just as easily limit the reach through stories only. 


While all of these tips can be game-changing for marketers to gain maximum out of this social media platform, make sure to remain consistent, unique, interesting, and creative. If Kim Kardashian can do it—then you can too! Stay tuned for more such insightful content!