Gone are the days when you advertised your business in newspapers and televisions. A new wave of marketing has taken the world by storm, and that is social media marketing. Social media marketing has become the call of the hour for novices and the experienced alike.
All thanks to targeting technology and user-friendly platforms like Instagram where people can advertise their business of just about any size and budget.
Why choose Instagram for marketing?
When it started, Instagram was just another platform to share your personal posts with friends. Today, it has more than 800 million active users worldwide which makes it the ideal destination for promoting your business interests. Not just that, Instagram has been including more and more features for people to use it as their business platform.
We all are familiar with terms like Instagram Influencers or Instagrammers who are nothing but normal people who’ve mastered the art of selling themselves on Instagram.
In this post, we’re going to show you how to effectively use Instagram for marketing. You can now finally realize your long lost dreams of becoming an artist or a designer by selling your talent online.
1 Use Instagram Business Profile
Instagram provides a very unique feature of ‘business profile’ which can be specifically used by a user to promote their brand. Include tonnes of images and videos to your profile to showcase your brand. Engage with your audience as much as possible by using Instagram stories and Instagram live to provide them with better glimpses into what you do.
2. Use Hashtags
To be consistently in touch with an audience of similar taste, you need to use an ample amount of hashtags. Hashtags enable users to search for photos/videos of their interest and direct their attention to your profile. Moreover, use more trendy hashtags like #throwbackthursday or #beautyblogger and so on to attract more leads.
3. Engage your audience in your venture
With probably millions of people promoting similar kind of business as yours on Instagram, what makes you stand out? Make your content as engaging as possible so as to invoke the interest of your audience and keep it going. Come up with fun and creative ways like product giveaways, contests, sharing the stories of your customers on your profile and so on.
4. Keep your focus clear
Whether you are a budding entrepreneur or an artist or a beauty expert, your each Instagram post should serve the larger purpose of your business initiative. Think of your posts as tiny pieces of puzzles which you are putting together one at a time to make a story.
5. Consistency is the key
Mastering the art of consistency is literally the key to realizing your endeavors. Don’t try to fit everything in your plate all at once. Instead, try to focus on very basic things initially which are crucial to your business initiative and consistently promote them.
6. Be unique
Work on your own unique style of generating your profile posts. For example, set a standard filter to each of your video/image that a user can associate with you alone and no one else.
7. Get behind the scene
As much as people appreciate your time and hard work put into making your Instagram profile appealing, they enjoy seeing what goes on behind the scenes even more. The whole purpose of this is to show people that part of your business which they don’t normally get to see. For example, a clothing brand providing inside look of its company culture to its audience.
8. Feature your customers
By posting regularly about feedbacks from your customers keeps your credibility high. People want more truthful testimonials rather than posts with boastful captions. It’s always great to share your company’s story through the lens of a customer’s perspective.
9. Collaboration with famous Instagrammers
If you still have a slight inkling that you’re not doing something right, it’s never too late to do a collab with a famous Instagram influencer. People dig for anything coming from their famous celebrities or influencers. By collaborating with famous influencers, you would be getting the attention of their fan base alongside your own.
10. Use location tags
These days people are searching for their desired holiday destinations on Instagram just like on Google. It’s always a good idea to put location tags to every one of your posts to increases the chances of them popping up on the search bar. Moreover, location tags encourage more in-person interaction by directing the attention of your audience to the location of your work place.
Lastly, you need a solid plan to work it all out. Think of your Instagram profile as an actual tangible business venture which you need to nurture persistently.
Your profile is not just the place to share your personal life but has actually acquired a new meaning when viewed in the larger context of social media marketing.
The definition of ‘social media’ has itself undergone a tremendous change from a platform for socializing to a platform to grow your business.
Place your business initiative under this perspective and use the strategies given above to achieve your endeavors.