A lifelong dream of publishing your own magazine? Want to write about your favorite hobbies (skateboarding? shopping? celebrities and famous people?), or tell the world about an important issue? Either way, this article will help you start your own magazine.
Preparing your publication
Have a brainstorming session to come up with a concept for the magazine. Before you start building your publishing empire, there is a lot to do. If you still don’t have a concept, call a trusted friend and start exchanging ideas.
Here’s what to discuss:
What will be the topic of your magazine?
It’s best to write about something you love and know well (like sports, fashion, computers or social media). Only by publishing a magazine about your favorite subject will you be able to make it interesting and useful to your readers.
Who will be the target audience?
The answer to this question will help to determine the possible concept of the magazine. For example, if you write about fashion, the target audience will determine the style, content of the magazine, and future income from advertising. Magazines for teenagers, men over forty, or students differ greatly in design, color schemes, logos, speech style, and in this case if you want to find free magazine mockups go right here. Determine the age, gender, income level, and location of future readers.
How serious will the magazine be?
You need to decide whether you want your magazine to be a respected publication (in the world of food or fashion), or a light entertaining read filled with gossip.
Decide on the content.
It takes a lot of time, effort, and money to get people interested in your magazine. What’s more, you not only need to retain your existing reader base, you also need to win new readers!
For example, you write about buying houses. Then your magazine may be of interest to three groups of readers: buyers, sellers, and intermediaries. However, it is only the intermediary who becomes a regular reader – in this case, the realtor – will be your regular target audience (not the investors, that’s another level and another market).
Make some useful contacts.
In order for your business to be successful, you will have to communicate with a lot of people who will help your magazine to become successful. Therefore, it is very important to get to know influential people in the business.
If your magazine is for climbers, it will be very useful to get to know the stars of mountaineering, the best writers on the subject and so on. Even a passing mention of your magazine from the mouths of stars and industry leaders is a guarantee, if not of success, then at least of a very good start. And if you dedicate a magazine spread and photoshoot to a world-class climber, consider yourself a winner.
Talk to people who have experience in starting businesses. It’s also good to make contacts in the print industry. Talk to your financial advisor at the bank, a lawyer, talk to printers, website designers – anyone who can share their wealth of knowledge and experience.
Research the competition.
Look at the magazines already operating in this niche. What makes them successful? What do you do better? Figure out what will make your magazine stand out from the many other publications.
Prepare a business plan.
This way you will know what you are going to do now, and what you need to do in the future. You will have to take a hard look at your potential income, make a sensible assessment of your competitors, and set things out so that it is always clear what you need to do.
A business plan is essential when looking for an investor. An investor is more likely to invest in a project where time and effort have already been invested.
Contact a consulting firm to develop an effective and robust business plan. This will involve some cost but will save a lot of money in the long run.