First, let’s define what virtual banking is. A virtual bank is an online system that allows customers to perform all the actions they used to do in a traditional bank: open accounts, transfer money, take out a loan, etc. They get access to their banking accounts by merely having a connection to the Internet.
Transferring to fintech and banking online is beneficial for any bank, as it opens lots of new opportunities. For instance, foreign banks can provide services without spending money on offline branches. It also speeds up the majority of bank services. There are also companies offering custom banking software development services. They help create user-friendly and convenient applications for the new banks in this sphere.
Main features Virtual Banks offer
Some banks have already turned digital. Nowadays, an online software app is a must-have for any bank, be it a small local bank or a big international one. It brings services to a higher level by offering new aid. Most customers find online banking convenient and fast. We singled out the key positive impacts provided by fintech:
- real-time transaction monitoring
- instant balance monitoring
- 24/7 professional assistance for customers
- analyzing customer spending habits
- providing chatbots or virtual advisors
- having a customer-friendly and simple design
- providing fraud prevention
- absolute data security and confidentiality
- money transfer
These are the positive ways in which online banking affects the financial sector. However, companies may face some difficulties while transferring their business to the digital market. Not every successful online bank can gain the same high level in the online banking market. Going digital is not an easy process. New companies should be aware of some peculiarities of this sphere.
Impact of virtual banking on the financial industry: what to take into account for newcomers?
Moving to the online market may be demanding for the newcomers. Companies should consider the following points while trying to go digital in 2021.
The status of traditional banks won’t be strongly affected. But at the digital market, more and more companies willing to stand out will appear. It is essential to develop the best banking system software for your online bank. Adding innovative features and creating a user-friendly interface is crucial. It boosts customer experience and increases ratings.
Companies should start by creating an offline background and trustworthy reputation. Brand recognition plays a significant role and requires a good marketing strategy. Nobody is going to put their money in a bank which they have never heard of before. You should prove your company is the best place to take care of customers’ money. The bank should correspond to the high requirements of customers and innovate its digital services constantly.
Creating a customer base
It’s a challenge to increase the customer base right after creating a virtual bank. The new companies’ main task is to quickly build up the customer base without the risk of losing the profit. A constant increase in customers is necessary to cover up all the development expenses. It is a little easier if you already have an offline bank. The latest marketing technologies can be used to help solve the customer base problem. It will also be beneficial to perform a thorough market competitor analysis beforehand to distinguish the leading competitors and find the best ways to attract the most customers.
Newcomers in the sphere may offer higher interest rates trying to attract new customers. It may negatively affect the profit of already existing ones. However, virtual banking is not as low-cost as everybody thinks it is. Although the costs are relatively low, they still have to deal with operating expenses. It may take some time to improve this situation and get a quicker return on investments.
How did the virtual banks emerge?
Many significant reasons caused the emergence of virtual banks. The most important is high competition in the traditional banking market and finding new ways to ease it and attract more customers. Virtual banking is extremely popular among the younger generations, especially Millennials and post-millennials. They have become a target audience of fintech. These young people have high requirements: they expect personalized service and a quick and easy response. They are digital-savvy and ready to deal with new things. Besides, they comprise the biggest part of present-day employees. They will be a motive force for digitalization in all spheres of life. Diverse digital channels for consuming services are popular among these generations. That is why any banking company and financial institution must meet this audience’s requirements. They set trends and bring the most significant profit for any kind of company nowadays.
To summarize, the impact of fintech on banks can’t be overestimated. It has completely changed the situation in the financial market. New trends have emerged, and quick and convenient applications or websites are replacing traditional banks. Performing the majority of financial operations has become rocket-fast. The positive point is that both the virtual banking and finance industry are doing their best to meet modern customers’ high and constantly changing requirements. This user-oriented sphere is hugely profitable. But it’s impossible to remain competitive for a long time and not improve the services. The main task for the companies willing to succeed is to keep up with the latest tendencies and customer requirements.