If you’ve already got a bachelor’s or a master’s degree in marketing, you might be wondering whether you also need a Ph.D. Right you are because the question is not that simple.
While most people generally agree that the more education one has, the better, you shouldn’t commit to spending 3-5 years of your life in academia just to gain their approval.
But it’s also not wise to give up the idea for some silly reason, like not wanting to write essays anymore. In case you didn’t know you can hire the best essay writer on EssaHub to write your essay, so you shouldn’t worry about such things at all. Such essay writing services will make your life much easier. But of course, there is more to consider, so it’s essential to do your research.
You can start right now by reading this article. Here, we’ll go through the main pros and cons of getting a Ph.D. in marketing, and we’ll also touch on the subject of whether it’s worth getting a Ph.D. at all.
So, Is a Ph.D. Really Worth It?
As we’ve already mentioned, the general opinion is in favor of postgraduate education. But are there any real perks of being able to add that “Doctor” title to your name?
Essentially, it all comes down to your personal preferences. So, before proceeding to the next paragraphs, ask yourself these questions.
- Do you like studying in general?
- Do you like being a student, and are you sure it’s okay to be a student at your age?
- Do you have a specific subject in mind that you’d like to study?
- Are you ready to spend the next few years getting paid less than you are capable of earning?
If you’ve answered “yes” to most or all of the questions, read on to find out some pros and cons of getting a Ph.D. degree in your field.
Pros of Getting a Ph.D. in Marketing
Some people regard marketing as a purely practical discipline, but there is more than enough theory to sink one’s teeth into. Hence the pros of getting a degree in this field.
Better Career Prospects
The truth is, a doctor’s degree doesn’t always provide better career opportunities. But in marketing, it is more likely than not. Specialists with a Ph.D. in marketing usually earn more than their peers, and the salary gap can be quite considerable.
However, not all employers are going to be excited about your degree if you don’t have sufficient work experience. Marketing is a very dynamic field, and you can’t rely solely on theoretical knowledge if you want to become a well-paid professional.
Job Opportunities at Academia
If you’re passionate about teaching at college or university, getting a Ph.D. is your only option to get job opportunities in academia. And these opportunities can be very exciting.
Job offers in academia are not too hard to attain if you’re really keen on getting them, and the salaries are not bad at all. So, it’s quite possible to find fulfillment in preparing the next generation of marketers for future challenges. And you can get a tenure-track job, too.
Being at the Forefront of Innovation
Though innovation is usually associated with science, there are also innovations in marketing. If you choose your research subject wisely, you can become an extremely valuable specialist – not because of your experience, but because you know something no one else yet does.
Of course, big companies invest in research, too, and you can as well be at the forefront working in the private sector. However, there’s no guarantee you’ll be involved in something as exciting as a student research project outside academia.
And Now, the Cons
To balance the pros, here are the main cons of spending the next 3-5 years being a student.
Fewer Job Opportunities While You Study
Being a poor student can be tolerable when you’re 18, but when you’re a little older, money becomes a more serious issue. Surely, Ph.D. students have stipends, but they cannot be compared to salaries professionals in the private sector get.
However, there are always some job opportunities for marketing students, and it’s possible to combine work and studies. Most postgraduate students do exactly that – and many of them have families. That leads us to the next issue.
The Time Issue
Few postgraduates don’t have a job, and many of them have families to take care of. Juggling work, studies, and personal life can be exhausting, and many Ph.D. students are extremely prone to burnout.
Luckily for marketing PhDs, research in their field is not as demanding as in science. Still, it’s crucial to pick the subject area according to your inclinations – there is no use in spending hours on quantitative research if all you’re interested in are behavioral patterns.
Despite the advantages mentioned above, the question is still open whether most of the same can’t be gained without a Ph.D. The only certain benefit is having career prospects in academia, but all the rest are less so.
The necessity of getting a Ph.D. in marketing is arguable, especially for those not planning to get a job in academia. However, having a degree certainly won’t hurt if you can afford it. In the article above, we’ve listed some pros and cons to help you make a difficult choice.