The modern-day lifestyle has become very hectic and stressful for working-class people worldwide. They have to manage project deadlines and people (their subordinates, colleagues, and superiors) from the morning till late evening every weekday (which is from Monday to Saturday for most people). 

Even on weekends, people prefer to spend time with their family, relatives, or friends rather than do chores for their homes like shopping for groceries and other essential items. Therefore, there is now a big demand for on-demand delivery apps like Blinkit, DoorDash, Deliveroo, Grubhub, Uber Eats, JustEat, etc. which deliver essential items to people at their doorsteps. 

On-demand delivery apps of various kinds have made life convenient and easy for people. In this article, we’re going to see all the salient features of the Temu online shopping app and how it compares to global e-commerce apps like Amazon amongst other things. So, kindly read on to know more. 

Salient features of the Temu online retail app 

Temu is an on-demand delivery app that is available for free download in many countries but it is most popularly used in the US. The app has 100 million users worldwide and 20 million users in the US alone. This company has its head office in Washington but was founded by a Chinese billionaire named Colin Huang.

It has earned a name as “the one-stop shopping app” worldwide. This is because products under almost every category under the sun are available on the Temu app. The Temu shopping convenience is truly one of a kind. We shall now see the salient features of this app that make it “one of a kind” and a very competitive app globally. 

A lot of categories of products are available 

In the Temu app, you can find products under almost any category under the sun. A few examples of the product categories in the Temu app are groceries, home decor, home appliances, furniture, electronic gadgets, fashion products, clothing, footwear, accessories, food, etc. 

Since products in almost every category under the sun are available in the Temu app, it is seen by people as a one-stop shopping solution for all their shopping needs. The Temu product variety is truly very extensive and there are hardly any on-demand delivery apps in the world that can match that. 

Attractive discounts and low prices of products

The majority of the people in the world are working-class people who cannot afford very expensive products. Keeping this in mind, the Temu app is filled with discounts all year round on most products and all the products listed on the Temu app are priced cheaper than they are at any supermarket or mall in any country. 

The low price of products on the Temu app and frequent discounts given on products in all categories are what made the Temu app globally popular. After all, shopping fulfills people’s needs and elevates their self-esteem. What can be more gratifying than buying cheap products or discounted products online? 

Subscription to get access to premium features

Subscription is a method that companies, especially those in the media and IT fields use to augment their revenue and profits and so far, adopting a subscription model has never hurt the popularity or revenue of any company. So, the founders of Temu decided to implement this model in their app. 

If you are a subscriber of Temu, you will get access to some exclusive products that are hidden from regular users of the Temu app. You will also get more discounts on all products than regular users. Temu has 5.2 million subscribers in the US alone. Temu’s net profit by the end of Q3 (September) in 2023 was a whopping US $15.5 billion! 

Plethora of payment options

Users of the Temu app can pay for their purchases via cash (CoD), debit cards, credit cards, net banking, UPI apps, or online wallets. This offers a lot of payment flexibility to users who don’t have to keep the exact change with them when delivery executives deliver their orders. All the online payment options on the Temu app are secure. 

After all, even with online payment modes, there can be issues. Your bank server may be experiencing some downtime, in which case your online wallet will come in handy if has sufficient balance. The wide array of payment options provided by the Temu app enables it to give its users a seamless shopping experience every time. 

Order and delivery tracking systems

No matter what you purchase on the Temu app, you will be informed regarding its current status. If you have purchased some item that is being shipped from another state in your country, you will be given an order tracking number to track the status and movement of your order. 

If you have only purchased groceries from a local store, the location and movement of the delivery executive will be shared with you. The order and delivery tracking feature available on the Temu app Keeps Customers Informed  (KCI) and prevents anxiety for them. It is definitely one of the most useful features of the Temu app. 

The Temu app’s revenue models

Following are the two models via which Temu company makes additional revenue. After all, everybody likes to make some additional money and Temu being a commercial private company will no doubt explore such options. 

Subscription

Subscription is a method that companies, especially those in the media and IT fields use to augment their revenue and profits and so far, adopting a subscription model has never hurt the popularity or revenue of any company. So, the founders of Temu decided to implement this model in their app. 

By paying the subscription amount, subscribers of the Temu app will get access to some exclusive products that are hidden from regular users of the Temu app. Subscribers will also get more discounts on all products than regular users on the Temu app. 

Ad Revenue

Since the Temu app is so popular worldwide, the company officials decided to have ad slots on their app. If any company in a country in which Temu is operating wants to advertise its products or services in the Temu app, it must pay a monthly fee depending on the location and size of the ad slot it chooses. 

Paying for ad slots is a win-win situation for Temu and its client companies. Temu’s client companies can bank on the Temu app’s global popularity to attract more customers for their products or services and Temu company too can augment its revenue and profits by earning ad revenue. 

Amazon, Temu, and Shein size and Profit Comparison

Having read about the globally popular Temu e-commerce app, you might be curious to know how it compares to other world-renowned e-commerce apps like Amazon and Shein. Don’t worry because your curiosity is going to be satisfied shortly. 

Amazon has around 310 million users worldwide and around 7,000 new products are being listed on Amazon per minute. The company’s net profit by the end of Q3 (September) of 2023 (this year) was US $20 billion! 

The Temu app has around 130 million users globally and has products under almost every category under the sun. The app has witnessed around 40.4 million downloads so far this year (2023). Temu’s net profit by the end of Q3 (September) in 2023 was a staggering US $15.5 billion(comparable to Amazon)! 

Shein is also a globally popular e-commerce and on-demand delivery app that is especially renowned for its expensive and high-quality fashion and luxury items. The Shein app has a user base of 229 million users globally. Its revenue during September 2023 was US $24 billion while its net profit stood at US $800 million.

So clearly, Amazon is the winner here with the largest user base and net profit among them all while the Temu app is a close second with a net profit of US $ 15.5 billion while the Shein app is a distant third with a net profit of US $800 million. 

Nonetheless, all three are highly valuable companies to the world. Their e-commerce and on-demand delivery services have made lives more convenient and easy for people. The good news is that there is still room for growth for e-commerce and on-demand delivery apps worldwide. 

Our Take  

The Temu e-commerce and on-demand delivery app is a globally popular and profitable mobile app. It is second only to Amazon in global popularity and profitability. The relatively low price of all products listed on the app and the attractive discounts given on most products all year round, make the Temu app a convenient online shopping platform. 

If you live in one of the countries in which the Temu app is available for free download,  we highly recommend that you download the app. Temu is a very useful and convenient all-in-one shopping platform and you must hurry to grab some of the best deals on Temu. What’s intriguing about Temu is that a Chinese billionaire, Colin Huang, has made it big in the US, a country at a trade war with China.  

FAQs

• Do Temu users get any joining bonus?

If any user joins Temu using any other user’s referral code, the joining user gets a whopping US $100 joining bonus and the person who referred him or her gets a US $5 referral income. 

• What is the controversy that propped up regarding Temu recently?

Temu’s child company, Pinduoduo was recently fined by the US government for containing malware so there were suspicions that the Temu app contains malware too, which has been cleared recently. The Temu app was deemed safe to use by the US government. 

• Are the really free products on Temu?

Yes. Certain companies give one or more free products if you buy certain products of theirs on Temu or at any store. The free offers listed on the Temu app are 100% legitimate. 

• How much does it cost to build an e-commerce cum on-demand delivery app like Temu? 

Unfortunately or fortunately, there is no definite answer to this question. It all depends on the experience and expertise of your app development team and the country which the app developers are from. Skilled and seasoned app developers will charge you more for their app development service when compared to freshers in the domain. 

Also, app developers from developed nations like the US, UK, Australia, Europe, etcetera will charge you more per hour for their app development service than app developers from developing countries like India, China, Cuba, Brazil, etc. 

This is due to the cut-throat competition in developing countries to secure white-collar jobs like mobile app development. The average cost of developing an e-commerce cum on-demand delivery app like Temu ranges between US $20,000 to US $60,000.    

• Who founded Temu and where is it headquartered?

Temu was founded by a Chinese billionaire named Colin Huang. It is headquartered in Boston, Massachusetts, USA.