The rise and demise of Vine and why it shutdown? Why is TikTok a huge hit despite both being similar apps?
If it had millions of followers and was the talk of the town, why did Vine shut down? What did it miss out on while TikTok skyrocketed, despite being very similar with their services? Read this article to find more!
- Category: social networking short-form video hosting service
- Country: America
- Timeline: 2012-2016
- Cause of closure – Multiple Reasons
- Founders – Dom Hofmann, Rus Yusupov and Colin Kroll
- Number of Employees – 6.3k (Estimated)
- Investors – RRE Ventures and BoxGroup
- Funding – Series A
To begin with, let’s learn about the history of Vine and the rise of the video-sharing platform!
What is Vine, and Who founded it?
Vine is a video hosting social media platform that helps its users create and share 6-second videos.
Twitter, the internet giant that bought Vine in 2012, has decided to shut it down after four years of popularity. It was launched by Dom Hofmann, Rus Yusupov, and Colin Kroll.
Vine’s existence as a six-second video app was brief yet controversial. By emphasizing innovation and appealing to a younger demographic, the app significantly impacted online culture while also providing a much-needed breath of fresh air to the music business and Hollywood.
Let’s take a look at the growth and fall of Vine, a platform with a large following that was saddened by its removal from social media.
When was Vine created and shut down? Rise and fall of Vine – A Brief Timeline
How did Vine start?
Dom Hofmann, Rus Yusupov, and Colin Kroll launched Vine in 2012, with its headquarters in New York City. The three co-founders met while working at Jetsetter, a New York-based travel e-commerce firm. After two years as an engineering manager at Yahoo, Kroll, a college dropout, joined the CTO.
Dom Hofmann, a software developer under Kroll, finally resigned to work on the program that became Vine. Yusupov, a digital design engineer by trade, was persuaded to join him. Knowing Kroll’s brilliance, Yusupov persuaded Hofmann to accept him as the app’s senior founder.
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2012-2013: Initial launch and growth
Vine was originally supposed to be a video editing program, similar to how Instagram was for photos. After putting the app through its paces with friends and family, the team included a social element.
The Vine founders sold their company Vine to Twitter for an astonishing $30 million, which became an overnight success in 2013 since its launch as an app in Android and Windows.
But why did Twitter decide to invest $30 million into an app that wasn’t even ready?
Vine’s short-form video style suits Twitter’s approach of displaying similar content. Second, several third-party services, such as TwitVid, Posterous, and Mobypicture, assisted in presenting video material on Twitter. Eventually, Twitter hoped to replace these third-party services with its video-enabled tweets.
Despite the positive reception, Vine experienced several issues on the first day of operation. People faced server-related problems. It was also necessary to prevent video sharing on social networks.
To complicate things further, Facebook has started to restrict Vine’s use of its platform. Immediately after, reports began circulating that Facebook planned to provide similar video editing software for its platform and Instagram.
2014-2015: Twitter continued to innovate to keep up with market changes
Due to the popularity of Vine among teenagers and adults, an app called ‘Vine Kids’ was developed to appeal to a younger demographic.
Xbox One owners now have access to the app. With the increase in clip duration from the normal six seconds to about 140 seconds, video clips now include the viewership at the edge of the screen to attract users who are curious about how many people are watching their footage.
Many videos on the app now synchronize to the soundtrack, resulting in the most adored films ever.
Unfortunately, 2014 has not started as brilliantly as 2013 did. Dom Hofmann, the company’s co-founder, and former general manager stated in January that he would step down from his position, with Kroll taking his place.
Kroll, for example, held the job for all but three months before stepping down in April. Both Hofmann and Kroll have moved into executive positions to concentrate on the introduction of their own businesses.
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2016: The death of Vine
Advertisers like Coca-Cola and Nike were already using Instagram and Snapchat by year’s end, and that trend continued into 2016. Vine’s general manager Jason Toff, who succeeded Kroll, departed the company in January 2016.
More than half of Vine’s superstars ceased uploading videos during the next six months. Key employees have also left the firm during the summer, along with influencers.
Despite its enormous user base, Vine has become more out of date due to its limitations, since the industry has developed more slowly since the introduction of apps such as Snapchat, which do not place time constraints on their services. Animal videos have seen a surge in popularity due to the program, and users have had a variety of new experiences as a result.
Many people who will use the app will remember it for a long time, and Twitter has guaranteed all Vine lovers that the website will stay open and their Vines will be accessible for the years ahead. The software – Vine Camera, held all of the old films and allowed users to continue watching what they had previously made.
What happened to the Vine? Why did Vine shut down?
The short explanation is that it was a loss-making venture losing ground to other comparable sites, particularly Instagram. It’s impossible to keep wasting cash while losing business.
Of course, there are numerous reasons. Let’s look into it in detail –
Vine’s case failed because it neglected to assist its core stakeholders, particularly the platform’s influencers. Despite Vine’s enormous reach, artists were unable to monetize their audience
Furthermore, Vine’s short clip format does not lend itself well to long-term product promotions. As a result, the majority of bloggers did pay for videos for other businesses.
After about three years of creating videos and getting frustrated with Vine’s lack of cooperation, they decided to move on to more profitable sites like Instagram and YouTube.
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The competition swiftly moved into Vine’s market since they already had large audiences, strong finances, and a solid chance to do so.
Many popular applications now include short-form video as a regular feature. The 15-second video feature on Instagram dealt perhaps the most significant blow. If you demonstrate the presence of a market while also failing to satisfy its demands, you can be confident that somebody will do so instead.
Vine neglected to offer tools that would have allowed businesses to advertise on the platform and not assist its influencers in monetizing their audiences.
Vine provided virtually no means of advertising. Although pre-roll advertising was added after the service, companies had already gone on.
Vine’s collapse was accelerated by a high rate of staff turnover, particularly among the original team.
According to studies, startups headed by their founders frequently outperform larger corporations run by appointed leaders.
Vine’s key jobs, including those of its founders, have seen greater levels of turnover. One possible explanation is that the firm had been auctioned; thus, the necessary equity could not be provided to early workers to maintain them aboard.
Because Twitter couldn’t afford to maintain investing in Vine’s monetary resources, it was likely shut down as well.
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What came after Vine? What apps replaced Vine?
Using music as the soundtrack, TikTok is a social network for sharing short videos. TikTok is a video-sharing app designed for the next generation of producers.
Dom Hofmann, a co-founder of the now-defunct Vine video-sharing software, has officially launched Byte, its replacement. Users may now record and post six-second looping movies using a brand-new app.
Since its inception in 2010 as a photo-sharing social media site, Instagram’s popularity has grown exponentially, with an estimated 1.074 billion members by 2021.
Instagram clips now have a 60-second time limit and a 1080p resolution limit as of 2015. Instagram allows you to apply filters and other post-processing techniques to your videos, just as you can to your pictures.
This app provides many of the same brief, fashionable video bursts as TikTok, but a Chinese firm does not control it. In Los Angeles, Triller has gone out to well-known producers like Charli D’Amelio and Josh Richards to get their content on the app.
Right now, YouTube is the world’s largest and most prominent video-sharing platform. If you want to watch or share videos, this is the place for you. Even more intriguing is that YouTube lets content producers commercialize their clips to make a little money.
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Are Vine and TikTok the same? What are the differences between TikTok and Vine?
Vine is strikingly similar to TikTok, which makes us a question – What could have gone wrong with Vine that it failed while TikTok surpassed major key players and is the hottest app in the market today.
- They are both creative user-driven video sharing platforms.
- Looping videos.
- Quickly browse through other users’ content.
TikTok vs. Vine
Vine: Looping videos for 6 seconds.
TikTok: 3-15 music and lip sync videos and 3-60 seconds of looping videos.
#2 Parent company
Vine: Acquired by Twitter
TikTok: Backed by ByteDance
Vine: Peak value – $50 Billion by 2014
TikTok: Peak value – $140 Billion by 2020
Vine: United States of America
Vine: 200 Million users
TikTok: More than 500 Million users
Vine: Shutdown finalized by 2019
TikTok: Active and most downloaded app in the world.
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Why did Vine shut down and TikTok succeed? What did Vine fail at?
- TikTok has made it easy to share, create and download videos on other social media platforms while also adapting to Musical.ly’s lip-syncing feature and the algorithm!
- The music feature is one of the significant features. The app gave it the proper attention and priority that drove users’ creativity.
- TikTok has a larger tool kit – a more detailed and versatile toolset that lays the foundation for frequent updates.
- The content in TikTok is largely humor-based which means more traction. Word of mouth kickstarted the app!
Why is TikTok better than Vine?
Though TikTok still necessitates unique skills, the number of people who have experience generating video content has increased since Vine became famous. Nowadays, the mental barrier to uploading a video of oneself is far lower than during Vine’s peak.
With so many people and so much material, TikTok continues to flourish. TikTok has a lot of excellent material because of the sheer amount of users.
However, TikTok’s algorithm and well-known “For You” page are its most compelling features.
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What do people think about Vine? According to the internet and people’s reviews
Despite the complicated demise of Vine, It was truly one of the best apps during its thriving times. The famous old vines are still popular among people. Because it was the only major player in the market, people loved to connect innovatively and interestingly. It gave a platform to many content creators to showcase their talents and creativity.
However, the lack of support left the platform dry. Moreover, the news of leaked sensitive information resulted in the loss of trust among the users.
Despite Vine’s demise, it was the start of short-form media video transformation. It transformed the way social media performed and paved the way for other creative video platforms to blossom! TikTok, in contrast to Vine, is likely to be around for a while.
Some popular FAQs that might help you
#1 When did Vine end?
In October 2016, Twitter terminated the Vine mobile app; nevertheless, the website and the app were still available for consumers to browse and download content, but content producers were no longer permitted to submit new videos.
#2 Is TikTok the new Vine?
Although the style of TikTok differs significantly from that of Vine, the vertical video, micro-content concept is the same. What separates the two is user experience and the app support for content creators and users alike
#3 Is Vine ever coming back?
There have been rumors that Vine may resurface as a new video content app byte, which debuted in 2020 and was co-founded by Vine’s Dom Hoffman.
#4 When was Vine popular?
Vine reached its peak in 2014 and was the popular app in the play store.
#5 What happened to vine stars?
Before Vine was shut, many celebrities who rose to fame on the site began to leave. Vine’s eventual demise was largely due to its users migrating to other services.
#6 Did Vine go out of business?
Vine faced many problems and troubles before it finally shut down. Leadership problems, financial crisis, and lack of right decisions led to the demise of Vine.
Do you think Vine’s demise played a huge role in TikTok’s success? Leave your thoughts in the comment section below.