Increase conversions, build your reputation and jumpstart your Google or Amazon rank with on-page SEO. Optimization is a great thing to talk about, and if executed well it can have outstanding results. These tips will work for any size business because they narrow down the focus and allow you to concentrate on one page at a time.
Like every other aspect of SEO, your title should include your keyword, but that’s nothing new. What you might not have considered is how you’re using the keyword. Gaining exposure and conversions relies on connecting with your customers and titles are the gateway that they must step through to get there!
When working on your title make sure that it carries the right amount of weight and that it packs an emotional punch. Your title tag should:
- Grab attention
- Inform the reader of what they’re in for
- Invoke a positive feeling
You’ll want to leave your potential readers wanting more so they’ll click on the title, and head to the page. Emotion is an excellent tool for marketers, and it’s exceptionally handy with SEO. These title tags can help you obtain more conversions as people begin to read more of your work rather than skimming over your company in a Google search result.
Try title tags such as:
- 7 Tips to Make ______ Easier
- The Ultimate _______ Guide
- The Solution to Online Shopping Problems
Clean Up Your URLs
The last thing that people think about when constructing a page is how clean the URL looks but it’s important to Google, and it should be important to you too. A clean URL doesn’t have a significant impact with your reader, but behind the scenes, it tells Google precisely what’s on the page.
In your URL you should always include the keyword of course, but you’ll want to use a few modifying words in there too. Try adding the year, or words such as “guide” or “how-to” into your URL to make it stand out from the many like it available online.
Optimize Your Images
Although we put a lot of thought into our content, people often overlook image optimization. A substantial amount of traffic is available through images, especially people using Google image search. You’ll want to name the image files appropriately, give it a tag that includes the keyword and provides a caption that summarizes its purpose in the post.
An SEO consultant would always suggest using your keywords in the image titles as well as the captions but giving each keyword meaning.
With the keyword “sales structure” you might name an image: “companyname-salesstructure” and provide the caption “Our sales structure improves efficiency immediately” to incite emotion and give your keyword context.
Remember that your keywords don’t mean anything to you, your customers or Google on their own! But, when you set up keywords with emotion that your customers can connect with you’ll achieve more conversions based on your companies exposure, brand, and personal narrative.