As of June 2018, more than 32% of the world’s population uses the internet. In 2015, the International Telecommunication Union approximated about 3.2 billion people would be online come to the end of the year. Of this number, 2 billion would be in the developing world, including approximately 90 million from least developed countries.


Today, 4.021 billion people around the globe are using the internet – which is well over half of the world’s population. If these numbers are anything to go by, then it is critical for businesses of all sizes to shift online, and pitch camps where their prospects are hanging out – the internet. Ignoring this potential marketing platform is the same as saying, “I don’t need any new client.”


Luckily, there are numerous ways to tap into the online market. By creating highly interactive websites and even social media pages, a business can display their products and services the same way they would in real life.

Here are six reasons why businesses need an online presence


The internet never sleeps, and every sales channel you avail provides your business with a virtual 24/7 showroom. Think of it this way, your website or social media page serves as your salesperson. The only difference is that it works 24 hours every day, without the need to go for leave or holiday. So, whenever a client is looking for a product or service that you are offering, they are always going to find you. Besides, the accessibility gives the buyer the freedom to purchase from the convenience of their home, whenever they feel like it, as opposed to having to wait for you to open your store the next day.

Brand building

At its most basic, “brand building” is building the trust of the potential customer in your product or service. Having an online presence not only gives prospects access to whatever it is you are offering, but it also offers a way for the prospects to “check out” your company. Your interactions with other clients, online reviews, customer testimonial as well as the frequency and quality of your content help create a positive impression of your business in the mind of your potential client and play a critical role in determining future sale.


Brand building

Greater audience

Unlike your physical store, which is limited to your local area, or to your country, an online one is open up to the entire world. So once you set up your business online, the world becomes your audience. You get to expand your customer base because now it is possible to sell to people who are miles and miles away from you. And thanks to online payment methods, there’s no limit to what you can and cannot do online.


Easier selling and marketing

Well, it’s a fact that people love buying things; however, no one loves to deal with the pushy salespersons at the physical store. With an online business, it is possible for you to provide well-written copies that inform buyers, and allows them to make more relaxed and well thought through decision to buy, as opposed to feeling pressured by anyone. Marketing your company is also easier and more far-reaching since electronic format lets you distribute your content everywhere.


As a business owner, you’re probably keen on saving. You want to make sure you save as much as you can, to use the extra money on something else, like expanding the business, paying workers, saving for an emergency or restocking inventory. An online store offers an incredible way for you to advertise your business, bring in more leads, and convert them into buying clients, without the need of paying an arm and a leg. Unlike the conventional methods like radio or TV advertising, billboards, brochures and so on which will require a considerable amount of money, you’ll only need a couple of dollars to get your message through to your clients online. And sometimes, you won’t even need to pay a single dime – that’s true saving.


Customer care

customer care

With the rising competition, you want to ensure that your clients are always receiving the best attention, so you don’t end up losing them. An online presence allows you to communicate with your existing clients as well as prospects. This way, you can provide them with answers, and get feedback regarding your solutions.


As you may realize, online presence is nothing to sneeze at. And if the above reasons do not convince you to have an online presence, then this one will – all your competitors are online.