In the world of digital marketing, Facebook is a behemoth that’s known to all. With hundreds of millions of people active every single day, it can be said that it is the largest people directory in the world. No wonder then, that most of the marketing companies in the world are vying for a piece of the pie when it comes to Facebook. Another juggernaut in its own right is Shopify, a third-party eCommerce platform that has enabled millions to start their own businesses. It has achieved this by completely eliminating the two factors that are an impediment to any new business venture: high capital investment and large time consumption. However, with Facebook Integrate, users gained the ability to shop directly from a seller’s Shopify store from their Facebook business page, blurring the lines of online eCommerce even further.
Shopify offers seamless integration with Facebook for your business.
Why Care About Integrated Shopping
This integration between the world’s largest human directory with one of the biggest eCommerce hosting platforms is truly staggering once you consider the implications. On one hand, there’s Shopify with it’s novel online retail platform that enables you to start your own store from the comfort of your home with minimal starting costs. On the other hand are Facebook and its plethora of different people and connections, where people with similar interests can search for your company and order directly from your page. This is not limited to just close friends and family but also people with common interests locally or internationally. Selling on Facebook gives a bigger consumer base to one’s online retail store and people can order items that catch their fancy directly from Shopify while surfing their social media. A true win-win situation for both sides.
Why Selling On Facebook Is Beneficial
Facebook hands almost unlimited power to its sellers when they list their products onto their company Facebook page. It provides them with a number of tools and analysis reports to help them prepare and plan for any future business strategies.
- It grants sellers the ability to display their product listings at their company’s or business’ official Facebook page. It also allows potential customers to book an item directly from that page. This is a huge help in boosting revenue streams and increasing profit by simplifying the act of ordering online. The end customer doesn’t have to navigate through multiple pages, instead, they can just order the item they desire from the catalog with just a click of a button.
- It allows users to share a particular product that catches their attention to their own feed, just as they would any other Facebook post that catches their attention. This helps in increasing the product purchase rate and company exposure among prospective buyers.
- Selling on Facebook has another advantage: its internal algorithms allow the seller to increase the potential hits that their product might receive by finding people with common interests. For example, if your company deals with items related to yoga, then the algorithm can automatically search for people with interests like yoga or healthy lifestyle and showcase your product to them. Of course, the end-user still has the ability to reject viewing your product, but over time when your brand has been built, it can be another source for traffic to your online store.
- Your customers that buy from your Facebook page also get an added bonus: buyer protection. Potential customers on your company page will see a message stating that their purchase is protected by Facebook’s buyer protection, thus adding an extra layer of security to their investment.
Shopify offers easy-to-use advertising solutions for your Facebook business account.
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Higher Conversion Through Facebook Marketing
There are many ways with which you can employ to gain a higher conversion by marketing through Facebook. A few of those practices are:
- While integrating your Shopify Facebook catalog feed, make sure to include pictures of the product that showcase it from all sides and angles. This will help the customer to make an informed choice. Try using high-quality pictures if possible.
- Ensure that the product descriptions of the item in your Facebook Catalog and Shopify store are a match. This will reduce any potential confusion if any customers do end up checking your online store.
- Make sure that you have activation UTI tracking parameters for your product links. This is so that the customers can easily track their shipments and arrange to receive them accordingly.