Ever since the internet became popular in the 20th century, a lot of brands have been itching to become visible on the internet because the internet has a global reach and people generally prefer to purchase products online these days. People usually check which are the best products in any category in Google first before ordering them from any e-commerce website.
If your product or service or personal website ranks on the first page of Google, it is regarded very highly by people and there is a 90% chance that they will take some favorable action on it (like buying your product, or subscribing for your service/s or clicking on the link to your website). Ranking your website organically on the very first page of Google is not at all an easy task. You need to satisfy hundreds of algorithms of Google to do so. The procedure of optimizing your website to meet Google’s algorithms so that it ranks organically on the first page of Google is called Search Engine Optimization (SEO). In this article, we shall have a look at the best practices carried out by some of the leading digital marketing firms in Singapore.
Best SEO Practices
Generally, people these days use website creation tools like WordPress, Blogger, etc to create a website of the desired kind (like personal blogs, e-commerce websites, professional websites, etc) because changes can be made quickly and no coding knowledge is required to create or modify the content on the site. These tools have a GUI that enables the installation of various plugins for various purposes (like website security, speed, hit count, form filling, etc). Some of those plugins help in SEO optimization (like Yoast SEO, SEMrush, Google Keyword Planner, etc.) These plugins break down a website into various components and give tips on how to optimize each of them. Let us have a look at the various components of a website and how to optimize them.
- Title: This is the first line of text that appears at the top of your web page. It has to have the largest font among all on your web page. The title of a web page should be catchy and grab the user’s attention immediately (people these days have the attention span of a goldfish). The title of the web page should contain the focus keyword of that web page. It tells Google what the web page is about. Titles or Title Tags of web pages should be unique. If you are creating a web page for a professional website, then the title should be in this format: Keyphrase | Company name. For example: Online digital marketing classes | Digiperform. The title of a web page should not exceed 70 characters in length.
- Meta Descriptions: The quality of meta descriptions is not a criterion that search engines consider to rank your page, but it is essential if you want to grab the user’s attention and make him or her click on your website’s link. Meta descriptions are similar to website titles in the sense that they should be brief, catchy, and compel the user to click on your website’s link. Meta descriptions should not be more than 150 characters in length. They should be unique for each web page, and one should not use non-alpha-numeric characters as Google will not display them in the meta description.
- Have unique content: The content presented on your website should be mostly unique (at least 90% unique) and the content presented in each of your web pages should also be unique. No two web pages should have the same content. If they do, Google will de-rank your website. The content on your web page should revolve around your focus keyword. The density of your keyphrase should not exceed 2% on your web page. If it does, Google will de-rank your web page accordingly. You should link relevant web pages on your website to your web page. This is called Internal Linking. You should also link relevant web pages from external web sites to your web page. This is called External Linking. The Page Authority (PA) and the Domain Authority (DA) of your website can improve in this way.
- Image Alt attribute: As shocking as it may sound, Google cannot understand images directly. It identifies them only via their unique names. These names are called Alt Attributes. The Alt Attributes of images (used in your web page) should contain the focus keyword/keyphrase. The Alt Attributes should be simple and briefly describe the image if possible. Use hyphens rather than underscores (if applicable) in your Alt Attributes. Do not use non-alpha-numeric characters in your Alt Attributes. Google will de-rank your web page for that.
- Slug: The slug of your web page is part of its URL. The slug should not contain more than five words. Your focus keyword or keyphrase should be present in it. The words in your slug should not be separated by any special character apart from the hyphen. For example: how-to-make-vegetable-salad.
- Meta Keywords: These used to be considered important in the past, but these days, people don’t even know what it is. Even search engines don’t give any weight to it. Anyways, just for knowledge sake, meta keywords are a series of keywords that are relevant to your focus keyword. For example, if my focus keyword is chicken, and I add a bird as a meta keyword, my web page based on chicken will be displayed every time somebody searches for the bird in Google.
The above-mentioned SEO practices are part of a technique called On-Page Optimization. Many techniques are a part of Off-Page Optimization. Together, they make a website rank on the first page of Google. Any website that ranks on the first page of Google is globally visible and attracts the website traffic by the millions. High website traffic gives a lot of authentication, popularity, and ad-revenue to the website’s creators. So be smart and get popular on the internet by applying all the SEO optimization techniques.