A website is integral for the growth and success of small businesses. With more and more people looking a business up online before making a purchase, websites have become an essential requirement for all businesses.
Your website is usually the first impression you make on your potential clients, which is why it should be perfect. However, with so many directions and styles for websites, it can be confusing for business owners to come up with the right action plan.
Many people end up doing too much that leads to a cluttered website. A great website should be simple, showcase your brand identity, and have user-friendly functions. It isn’t as hard as it might sound. Here are some of the most effective ways to make your website look professional:
1. Going With a Minimalist Approach
While it might be tempting to add as much as you possibly can, the best way to create a professional-looking website is by adapting the minimalist approach. Keep in mind that less is always more. Using a simple content management system, like WordPress, is a great step forward.
All you have to do is keep your website clutter-free, organized, and tactfully draw your clients’ attention to your valuable services and products. Having a clean and simple website can portray the professionalism of the brand and highlight the things that actually matter on every web page.
2. Selecting the Right Color Scheme
Just like backgrounds and fonts, the colour scheme you select can drastically impact the appeal of your website and the brand image of your business. Typically, businesses steer clear from high-contrast and vibrant colour combinations and opt for subtler ones to keep the website neat.
You can, however, experiment with different colours to see what works best for your brand. If you are confused, then sticking with subtle colours is the way to go.
3. Finding the Perfect Theme
Themes play a significant role in the overall look and feel of the website. You must find one that highlights the style and personality of your brand. There are multiple free and paid templates on WordPress that you can try to find the right one.
Installing WordPress themes is super easy and can completely change the appearance of your website and make it look professional.
4. Make it Mobile Friendly
People have started using the internet through their smartphones more than their laptops or computers. It saves them time and effort, which is why making your website mobile-friendly has become crucial. Not only this, but a mobile-friendly website is also a vital factor for Google’s ranking.
Mobile responsive websites are ranked higher as they are more accessible for people. Whenever you update your website, make sure it looks good on the mobile version as well.
5. Staying Up-to-Date
When potential clients notice that your website isn’t current and hasn’t been updated in a while, your brand loses its credibility. It conveys that you have no time to provide your clients with the correct information or are not professional enough to maintain a professional website.
It is crucial for all small businesses to regularly update the website and update or remove any obsolete information. Things that are no longer relevant to your clients or your business have no place on your website. Therefore, be sure to monitor all the pages to keep them updated.
You might want to add some great features to your website, but the most important thing to remember is to make navigation easy. The visitors would want to easily find what they are looking for and will not want to stick around if you have made it challenging for them to find the correct information.
Avoid making things complicated. Strong navigation also helps the search engine to index all the content on your website, which significantly enhances the user experience. Keep the menu simple with the relevant information and ensure that the menu is easy to find.
Aside from that, link your logo to your main page to make it quicker for your clients to find your home page. A contact page should also be visible so that they can easily reach you if they want more information.
7. Writing Appealing Copy
Aside from an appealing design and easy navigation, what makes a website professional is adding appealing content created with potential clients in mind. The customers would want to know what your business is about and how you can help them.
Adding in an “About Us” page, relevant product or services pages, as well as informative blogs are a great way to keep your clients interested. You should also include high-quality photos and videos to make the content more engaging.
Another important thing to keep in mind is that the content should be SEO friendly so that it ranks higher on Google results and make it easier for your customers to find you.
8. Hiring the Professionals
Unless you are already a professional in creating a website, it is wiser to hire a professional website designer to do the job for you. Creating a website design isn’t as easy as it sounds if you don’t know what you are doing.
This is especially true if you are creating one for a small business and are hoping to attract customers through it. A professional website designer would create a professional website that is suitable for your brand and align with your business goals.
First impressions often last forever when it comes to clients. When a potential client finds your website, it will take them a few seconds to decide whether or not they want to do business with you. Those few seconds are all you have to make a mark.
This is the reason why you need to ensure your website is professionally created to make a lasting impression on your potential clients and has the potential to turn those clients into buying customers. Getting professional help is the wisest choice and can transform the whole look of your website to attract the right customers and increase the success of your business.